Design Challenge // Using panettone as a canvas for exploration, create a food experience that is Made by Italy.
Client // Italia Innovation, Design & Consulting Firm
Project // Research, experience design, and concept development for an Italian design and innovation consultancy.
Role // Project Lead
Impact // Panettone is a leavened Italian sweet bread that is extraordinarily difficult to bake and is traditionally served seasonally at Christmas time. In recent years, panettone has surged in popularity and is now eaten and loved by Italians and non-Italians across the globe who savour its buttery yet light, ethereal texture and flavour.
The story of panettone is closely tied to the mission of Italia Innovation, who seek to open Italy to the world - shifting the focus from where things are made to the reasons why they are made - from Made in Italy to Made by Italy. Over the course of fifteen weeks between January and May 2019, we researched, ideated and prototyped opportunities to make this vision a reality.
The end result were three concept prototypes including a TV show, a food lab and a pop-up food and events space to showcase “Made by Italy” panettone.
Italia Innovation have since partnered with local producers in California to bring the food lab concept to life.
Duration of Engagement // Spring 2019
Acknowledgements //
Illustration: Diane Tate-Whatley
Design: Lucia Sorrenti
Project Team: Chloe Rich, Guillaume Girard, Janet Hoy & Jie Zhen
Images: Unsplash, Italia Innovation